There’s also no degradation of experience when moving from laptop to mobile. In other words, people can listen to my podcast when they commute, cook, walk the dog, work, etc. Unlike the above two, audio can be a secondary activity. The best SEO is good, non-newsy content that remains relevant for years.ģ) Podcast - This is the fastest growing piece of the puzzle, and I’m heavily investing here.
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Hacking Kickstarter: How to Raise $100,000 in 10 Days, Scientific Speed Reading). The vast majority of my most popular posts are years old (e.g. Unlike video and audio, I feel there is a greater appreciation of page value with solid long-form, evergreen text content. Video and audio are fantastic, but few things travel as well as text. Even if Automattic goes out of business (disclosure: I’m an advisor, so I think this unlikely), WordPress is open source and I’ll survive. Though I use Slack for internal team communication, email is still #1 for external.Ģ) Blogand website - Based on WordPress VIP, ditto for the above. It’s still the most reliable delivery mechanism, although mobile push notifications are increasingly interesting to me. E-mail will stick around for a while, despite attempts to kill it. Some people insist that e-mail is dead for younger generations, and they’re right… until those young people get jobs.
“Oops! Now you only reach 10% of your audience.”). Here are the pieces, in descending order of importance:ġ) E-mail newsletter and “ 5-Bullet Friday” - Unlike, say, Facebook or Twitter, I own this communication directly and it’s less subject to the whims of algorithm changes (e.g. He discusses this at length with me here.įlash forward to the current day, the podcast has found a nest in my “business,” but there is a clear hierarchy. This is a great example of what Scott Adams, creator of Dilbert, would call “systems” (win even if you lose) thinking. My rationale: Worst-case scenario, the experience would help me improve my interviewing, which would help later book projects. If I didn’t enjoy it, I would throw in the towel and walk. Since I enjoyed being interviewed by Joe Rogan, Marc Maron, Nerdist, and other podcasting heavies who really move the needle, I decided to try long-form audio for six episodes. I was burned out after The 4-Hour Chef, which was nearly 700 pages, and I wanted a casual but creative break from big projects. The podcast was never intended to be a business. QUESTION: Why did you start the podcast? How has it evolved over 150 episodes? The overarching principles explored apply to a whole lot more than podcasting… I’ve formatted this little ditty as a Q&A, based on the most common questions from readers, podcasters, and journalists. If the response is a collective “meh,” I’ll play with my dog instead. If you like it, there’s a whole lot more to divulge (e.g. I’ll share the first batch of big lessons in this post. I’ve certainly stumbled a lot, but that’s how you figure things out.
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